Common questions about showing up in ChatGPT, Claude, Gemini, and Perplexity

Compass North tests the real questions your customers ask AI assistants like ChatGPT and Perplexity, and shows you exactly what gets said back about your business.

No. SEO is about how your website ranks on Google. Compass North is about what AI assistants say out loud when a customer asks them a question directly, a separate and newer front door that traditional SEO tools don't test at all. See the full explanation if you want more detail.

You could, but a snapshot tests many real customer questions across several AI assistants, not just one, records the exact wording of every answer, and compares your position against the specific competitors you name. It turns a handful of one-off checks into an organized report.

ChatGPT, Claude, Gemini, and Perplexity today, since those are what most people actually use to ask these kinds of questions. We add more as it makes sense.

Right now: dental practices and med-spas, home services companies such as roofing, HVAC, plumbing, and remodeling, insurance agents and agencies, and e-commerce and DTC product brands. If you're outside those, get in touch anyway; we may still be able to run a snapshot.

A short PDF: whether you're mentioned, where you rank against the competitors you named, where the AI is getting its information about you, and a short list of what to fix first, with the actual AI answers included so you can see for yourself.

We rank findings by how much they're likely to move the needle. If you're not mentioned at all in a common question, closing that gap usually matters more than fine-tuning a spot where you're already named first.

Real answers only. Every finding in the report is backed by an actual AI response you can review verbatim. Nothing is estimated or guessed.

The specific businesses you tell us you compete with, usually two or three names, so the comparison is against who you're actually losing customers to, not a generic industry average.

Submitting the request takes under 10 minutes. We typically send the finished snapshot back within a couple of business days.

Your first report is free, with no credit card and no obligation. We offer it so you can judge for yourself whether it's useful. If it is, you can subscribe to keep tracking your AI visibility on a weekly, bi-weekly, or monthly basis. If not, the report is still yours to keep.

Yes. We ask for your name and email so we can send your report, and a phone number only if you choose to give one. Everything else is already public: your business name, website, and the businesses you compete with. We never ask for anything about your customers, and we don't sell or share what you send us. See our privacy page for details.

We follow up to hear whether the findings were useful. If you want to keep tracking what AI says about your business, you can subscribe to weekly, bi-weekly, or monthly reports. There's no obligation: the first report is free either way.